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International Encyclopedia of Marketing

Наука и познание >> Гуманитарные науки





Разместил: bennyblanko

23-09-2014, 16:43

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International Encyclopedia of Marketing
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6–volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far–reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi–level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross–referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes.


Название: International Encyclopedia of Marketing
Автор: Jagdish Sheth, Naresh Malhotra
Издательство: Wiley
ISBN: 1405161787
Год: 2011
Страниц: 1534
Формат: PDF
Язык: Английский
Размер: 10.2 Мб










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